May 07 2008

Disappointed in Google Ads content matching

Published by Matthew at 8:43 am under Apolitical Blues

Ok, so I added some Google ads to my blog a little while ago, largely just to see how they work and if I can earn a few bucks over time, all the better. What I’m learning though, as a casual glance to the left side of your screen will show, is that the ads are more politically targeted than I expected.

I opted for the content-relative ad option, meaning that Google would parse my blog and choose ads that match the tenor and general themes of my topics. Well, that will require some fuzzy logic to be sure, and at first it seemed to be working. Now however, I’ve got big John McCain ads appearing on my site, much to my horror.

Soooo, you’ll have to excuse me while I post some in your face Obama support content for a bit…I want to see how long it takes Google to pull downt he McCain ads and either stick to content like environment, technology, energy and humor, or at least get my politcal orientation right.

Otherwise, I’m yanking the ads.

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